Our founder started this company with a vision inspired by his experiences in the skincare industry. He realized that uncomplicated is key. Effective products don't need to be complicated. In a world flooded with confusing options and overwhelming beauty jargon, we strive to bring clarity and simplicity to skincare.

As an Asian-American owned family business, we are deeply rooted in our community and driven by a mission to inspire and empower. We believe in the power of minority businesses to make a big difference. Our commitment goes beyond skincare; it's about making a meaningful impact on people's lives and our planet.

By supporting us, you're not just choosing a skincare product. You're joining a movement. We have pledged to donate a portion of our annual proceeds to qualified charities that share our mission. Together, we can leave a lasting, positive impact on our communities. Your support helps us give back and build a brighter future for all.